Most Powerful Tools To Increase Your Sales

26 Oct 2022

Sales is a game of numbers. To get more sales, you need to create more opportunities for your customers to buy from you. That’s why most companies invest in sales tools. These applications make the selling process easier and help sellers track prospects, manage leads, plan meetings, and close deals faster. However, not all sales software is created equal. There are so many different solutions on the market that it can be difficult to find one that meets your company’s needs. Fortunately, we have compiled this list of the top 10 most powerful tools to increase your sales quickly.  


Lead-tracking tools:

A lead-tracking tool enables you to track all interactions with prospects, which helps you understand your customer base better and meet their needs better. SalesforceIQ, for example, lets you track emails, phone calls, meetings, and social media interactions so that you can see what works best for different types of leads. You can then use this data to inform your future sales processes. Lead-tracking tools are essential for any company that wants to scale its sales efforts. Many businesses rely on word-of-mouth referrals to drive new business, but they don’t know whether they’re getting as many referrals as they could be. With a referral tracking tool, you can see which of your customers are referring others and get them to do more of it. With this data, you can then identify which customer segments are best at driving new business and focus your efforts on them.  


Sales automation tools:

Sales automation tools help you create sales campaigns that engage potential customers and guide them along the sales journey from prospect to customer. When you set them up, these campaigns automate your follow-up efforts and respond to customer actions, such as visiting your website or asking for a demo. Sales automation tools can be especially useful for B2B companies that want to generate more leads with less effort. They can also help you close more deals by helping you determine which leads are ready to buy and by giving you a competitive advantage by responding to customer requests more quickly. If you want to scale your sales efforts, you need to focus on nurturing leads. A nurturing campaign is a sequence of emails, text messages, or other communications that helps you guide your prospects through the sales journey. Nurturing campaigns can help you increase the number of leads you’re converting by as much as 35%. With a nurturing campaign, you can also identify which segments are ready to buy and focus on closing more deals.  


CRM tools:

A CRM (customer relationship management) tool helps you organize your sales data and create sales processes that scale with your business. CRMs are particularly useful for teams that are selling to large enterprises because they provide insight into the entire buying organization. This type of insight helps you sell at the right person’s desk, in the right department, at the right time. For example, using a CRM, you can create a sales process that first identifies the decision-maker, secures her approval, and then moves on to the next stakeholder. An effective CRM can help you increase your sales by 10% or more. Some CRMs take the organization one step further by connecting with your sales automation tools. They can then use the information in your sales process to help you prospect for new business, close deals, and track your performance. You can also use a CRM to keep track of your leads and customers. This can help your team respond to customer needs more quickly and help you increase your sales by connecting with customers more often.  


Video conferencing tools:

A video conferencing tool lets you host virtual meetings with customers, prospects, and employees. These meetings can take place through the tool’s web application, a desktop app, or a mobile app. The most powerful video conferencing tools can also let you record meetings and share recordings with your other team members later. When you sell B2B, you might spend a lot of time on discovery calls and in sales meetings. However, these types of meetings often don’t accomplish much. They consume hours of your time and don’t always lead to a decision to buy. A video conferencing tool can help you avoid these issues. It can let you host meetings from anywhere and make them more productive by letting you focus on the conversation instead of typing or taking notes.  


Coaching and training tools:

As your company scales, you will need to hire and train more salespeople. To make sure that they’re ready for their new roles, you can use a coaching or training tool. These tools let you create custom sales practices that align with your company’s sales and customer service goals. They also let you track your team’s progress, identify gaps in knowledge and skills, and provide employees with one-on-one coaching as needed. A coaching or training tool can help you scale your sales efforts by onboarding new employees faster. It can also help you better understand how your sales process is working. If you notice that certain activities are taking too long, you can use this data to streamline your sales process.  


Leveraging platforms:

As your company grows, some of your sales and marketing activities will become more complicated. That’s why you should be looking for ways to scale back the complexity of your sales process. One way to do this is to leverage marketing and sales platforms. These platforms are designed for B2B companies and have pre-built functionalities that help you sell more efficiently. For example, you can use a demand generation platform to generate more leads and a marketing automation platform to nurture leads and manage your sales process. Marketing and sales platforms can help you increase your sales quickly by giving you access to features that you might otherwise need to build from scratch. They can also help you create customized workflows that integrate with the rest of your business. This can help you scale your sales efforts while keeping your team organized and on task.  


Summing up:

Getting more sales often comes down to creating more opportunities for your customers to buy from you. Fortunately, there are a wide variety of sales tools that can help. Lead-tracking tools help you understand your customer base better, sales automation tools help you create more efficient sales campaigns, and CRMs help you organize your sales data and create sales processes that scale with your business. Video conferencing tools can help you host more efficient meetings and leveraging platforms can give you access to pre-built functionalities that can help you sell more efficiently.